Avery Dennison has announced the appointment of Noel Kasmi as senior director, sales, for Label and Packaging Materials Europe. In this role, he will be part of the leadership team of Label and Graphic Materials Europe.

Kasmi, who joined Avery Dennison as an engineer in 1995, has held a number of technical, operational and sales positions in the company, and was promoted to this new role from his position as sales director for the Southern European region.

“Noel brings a great combination of technical and operational experience to the role on the one hand, and a direct understanding of customer needs and market trends on the other,” says Jeroen Diderich, vice president and general manager, Label and Graphic Materials Europe. “He combines a depth of commercial understanding with a range of great customer relationships.”

In his new role, Noel’s key priorities will include: finding ways for Avery Dennison to support customers in growing their businesses, intensify customer responsiveness, further develop Avery Dennison’s service proposition, and ensure the integration of the customer perspective into the development and commercialization of new products and services.

Kasmi succeeds Gernot Ritzdorf, who remains with Avery Dennison in a new assignment.